Segment your audience As
It is important that you keep in mind when creating your strategy that the ASA platform , as far as keywords are concerned, is not as advanced as Google . ASA only has broad, exact, and negative match keywords . Keep this in mind, it is more significant than it might seem at first glance. Tip 3.in any marketing strategy, you have to be very clear about what type of users you are directing your campaigns to .You need to know and select very well in ASA the segments that will give you the key to maximizing the objectives you set for the campaigns . You can segment the audience based on various criteria or factors: Gender – May be relevant to depending onBinance App Users Data what type of application. In some it will be more irrelevant, but if your application, for example, is connected to a women's clothing store, it probably makes more sense to segment campaigns to this gender. ''
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Age – More of the same. It may be especially relevant for some categories of games or content that are clearly aimed at young audiences or, on the contrary, adults. A clear example is dating applications. The countries or regions – It may not make much sense to show all your ads in the German market ( for example ) if at a strategic level the French market is much more profitable for your business in terms of use and consumption within the app.
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