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Consumers don’t come to your blog to buy; they come to learn. They may be here to get your perspective on a hot topic in the industry. They might come and ask for some advice on whatever you wrote on your blog that day. They may just be looking for a quick diversion from the monotony of their 9-to-5 routine. The first thing marketing professors advise against doing, and we totally agree with, is mentioning that your product is at this stage of the sales cycle. Whatever the reason, you should be grateful that someone is willing to spend time on your website. Treat them as guests in your home and entertain them in meaningful ways.
When was the last time you visited or called those friends who like to brag about their family, marriage, career, life, etc.? I guess it’s been a while and if you brag about your brand non-stop, this America Cell Phone Number List is what you should expect from your website visitors. Brands go away! It’s time to be bold. This is where bullshit content comes into play—content marketing doesn’t mean using your company blog to brag about your brand. it well by urging marketers to focus on content branding rather than branded content. Pulitzer continued: “Content branding is created for the audience, while branded content is created for the business.
Anything you do is shooting yourself in the foot instead of creating a content brand. Google doesn't optimize for your business goals, it optimizes for users . Yes, it's scary to take bold risks, but that's what pays off in the end. Stop being simple and start showing how smart you are! This brings me to my second point: Don’t skimp on simple content. I don’t mean content that simplifies a complex subject – that’s perfectly acceptable and even encouraged, depending on who you’re targeting. I'm talking about content that doesn't provide any insight or value
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發表於 2024-2-1 12:35:42