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You can look at your social media data to gaininsights and see what was most effective. Was that one post, longer blog, orebook something that resonated in the past? Or perhaps it was a funny videothat got a lot of shares? You can use these insights to get a sense of what ishitting your audience and build a new story from there. , tap into TikTok trends or create clever and funny videos to help explainyour mission and message in a fresh way.
People who’ve followed you for a whileare likely to get bored seeing the same old things in their social feeds, soit’s important that you spice it up at every chance you get. Have a look at thecleaning product company, Scrub Daddy's TikTok page to see how they use humorto Find Your Mobile Number List engage followers million and counting and promote new products. ScrubDaddy's TikTok page Scrub Daddy's TikTok page Make It Meaningful So maybeyou’ve conducted extremely thorough audience research, and you’ve gotten toknow your current customers well enough. If you’re developing a brand story orcampaign, the key element behind reaching people is that you have to find whatmakes your product meaningful to the audience. What matters to them, not justin the short run but also in the long run.
For instance, an airline offeringdiscounts on one-way flights may not want to just focus on how it’s less expensive,but on tailoring the ads towards digital nomads who may be taking advantage ofsuch flights as a part of their ongoing lifestyle choice of staying on theroad.Once you figure out what is deeply meaningful to your audience, you canthen develop a story-line – a brand story-line as well as a set of story-linesnippets – to illustrate a need with an underlying emotional base. Let's lookat the airline JetBlue which recorded agrowth in social media discussion volumein H , the highest growth rate among the top-mentioned airlines according toHospitalitynet. Its social posts look to tap into the needs of differenttravelers and promote offers to drive clicks. Here's a Facebook post promptingless frequent flyers to find out more about its loyalty program.
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發表於 2024-2-24 18:43:16