The answer is yes, the length of the content

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Take advantage of the short video format . Short content on , Instagram or Facebook gets more views and tends to be shared quickly, achieving a higher return on investment and greater lead generation. Pay attention to trends . On short video platforms, take advantage of songs or sounds that become popular each season and give it your personal touch. Don't worry about the video quality . In the short audiovisual format, authenticity is more important than impeccably recorded videos.


Short form Content what it is and how to use it Does the number of words in the content really matter? is relevant . But this does not mean that long content is better than short content or vice versa. The extension must be appr Cameroon Phone Number List opriate for the established objectives . For example, short content is the best format to convey news, share an opinion, or make an update. In addition, the speed of the short format allows the brand to be known to new audiences and potential clients. Short form vs long form, how to combine them? On the other hand, long form content, or long content , is characteried by a longer length that usually exceeds , words .



These contents address a topic in much more detail, are more precise and in-depth, and require a greater investment of attention. Therefore, this format requires more time and resources but, well developed, it can generate pieces of great impact. Sometimes, long format works better than short format for organic searches, since they usually include more keywords and there are queries that require more detailed and in-depth content. However, each situation may require one type of content or another. A successful content marketing strategy must balance both formats to meet the needs of your audience. Long content can attract a larger audience and generate brand awareness, while short content helps build loyalty among existing users.