Gin to the United States Bartenders

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simply about putting out a press release or landinga media interview, it’s about how the public perceives your brand. Authenticityand trust are key to engaging prospects and customers. According to Stackla,90% of customers cite authenticity as an important factor in deciding whichbrands they like and support. Aviation American Gin not only creates videocontent that gets shared widely but also features in media as it has entertainmentvalue. Basically, it entertains and promotes at the same time. But it alsolinks to social issues that give it legitimacy. For example, during thepandemic, Ryan Reynolds pledged to donate 30 percent of online sales ofAviation ’ Guild (USBG) to support on-trademembers affected by the

coronavirus. The move encouraged other celebritiesto do the same and the #TipYourBartenders pledge took off in the U.K too.Aviation American Gin: Capitalize on your strengths It may seem like the answerto brand success is to get a celebrity on board and boom, you’re on  Japan WhatsApp Number List your way!However, that’s not the case. Remember, there have been many brands that havefailed to resonate using a celebrity influencer (Pepsi and Kendall Jenner is onethat comes to mind). It’s the combination of Ryan Reynolds’ PR and celebritypower combined with clever digital marketing tactics that work. Marketers knowthat video is a powerful content format, but it’s not just about creating avideo and putting it out there. Aviation American Gin is careful with whatvideos it

produces. It looks for an angle, creates cleverscripts and puts humor at the core of each one it creates. The company alsouses social media to its advantage using every post to hammer home the factthat Aviation is American and premium. It’s not about being another gin on theshelf, it’s about using the spirit to create exciting cocktails with elitebrands (think Virgin and BA). Ryan Reynolds is a powerhouse with his growingportfolio of investments in the Alpine F1 Team, Canadian fintech Wealthsimple,and password management platform 1Password. But it’smore than just being a public figure. The lesson for marketers? Believe in whatyou promote, think outside the box and try to have fun while doing it. Keytakeaways Focus on your company’s unique selling