This will allow you to have an objective opinion

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The deliverables it has achieved and the follow-up given to its current clients Last point: you must check the deliverables that it has already produced for its current clients as well as the follow-up given to them. In short: do the deliverables live up to expectations? To do this, do not hesitate to ask for the contact details of former or current clients in order to verify the agency's references. You can then question them on the points previously mentioned regarding the inbound team but also on the quality of the content delivered.


For example, you can ask to read articles produced by the agency, see Phone Number Data landing pages, consult white papers, etc. But above all, by coming into contact with the agency's clients, regarding support in monitoring performance, transparency on the progress of missions, respect and monitoring of the results of the action plan or the frequency of reporting.In B2B, and particularly in the context of an inbound marketing strategy, you need to define very specific buyer profiles, those who will be interested in your products or services.




Today more than ever we are talking about marketing personas or even buyer personas, which are ideal buyer profiles in the eyes of your company. Defining these profiles allows you to understand how the potential customers you are addressing act and behave in order to adapt your speech. Are you wondering what a buyer persona really is and what are the steps to define it? We'll explain! What is a buyer persona or marketing persona? A buyer persona is your ideal customer, that is to say the one who will buy your products or services: this is your “target”.