Content Marketing

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Whether you are planning for the year or for a quarter, build out each of your initiatives based on the goals that you have, the tools you’ll need to achieve those goals and the channels you need to focus on to reach your audiences. 10. Estimate Your Budget Once your marketing plan is built, you need to go estimate the cost for each activity. Take a look at what is required to get a reasonable ROI and then an exceptional ROI.

Estimate as close to the dollar amount as you can for every step of the plan and C Level Executive List  finalize your budget. 11. Make Every Decision Based on Data You’ll likely be required to present your budget to upper management or leadership in your organization. That’s why it’s important to have clear data to back up every decision. Don’t just say that you think it will cost a certain amount to run ads — have research and studies and past data to show exactly how much a successful ad campaign costs.





This helps create trust in your plan and your leadership skills. 12. Measure Results After your budget is approved, you still need to monitor your spending closely and look at the results you are getting. Were you off in any estimation? What was the reasoning behind the miscalculation? Use the results going forward into next year’s budget, and help create a system that gives you the best budget allocation possible. ROCK CONTENT MAGAZINE The pillars of data-driven marketing Prioritize Budget forOnce you’ve figured out what your digital marketing budget will be, a large portion of that should be dedicated to content.