Which words and which ones work

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We learn from each sprint and use what works for the next sprint to continually improve results. The third sprint is scheduled for April. What can we do to build on past achievements? Let me leave you with some insights that I hope you can use for your own campaigns: The data tells us when users start searching for night vision search terms. This means we know when to next launch our campaign. For sprints, we have a blank page.

We can only use Google Trends data, so we start in October. Now we're running it from mid-month C Level Contact List because the data tells us users are asking for it earlier. Data will reveal new user intent as we build more of it. This data, combined with customer feedback, provides the basis for generating more relevant content, giving you a better chance of reaching your most important touchpoints. From our data, we now have more data to understand which keywords generate orders and vice versa.



We will have more data to add new keywords to. By testing communication on and , we know . We can use these insights to update titles and meta descriptions to communicate more directly on . We know insights can be used to create successful campaigns. We will redouble our efforts on , and test other channels such as . We know which links bring us referral traffic, so we will focus on similar links in the third sprint. Although this is only relevant data, we can compare the ranking history with the release of soft articles to look for keyword jumps.