You need to provide your partners

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This is in stark contrast to a traditional direct selling strategy where your company's sales team is solely responsible for selling products to customers. While direct selling relies on your sales reps to grow your business, adopting a channel sales strategy can provide you with more opportunities to reach customers who wouldn’t ordinarily wouldn’t or can’t buy directly from your supplier, explains the vice president of sales. with partners. This creates new revenue streams over time. A successful channel program can significantly increase your revenue but without an autopilot setup you must work closely with your partners to ensure they deploy the right programs and strategies.

Different sales approaches for partners and reps often require different messaging marketing assets etc with the training tools and assets they need to enable them to sell your products, which in many cases are different from those used by your direct team. Growing businesses Email Marketing List selling through channels can explore new revenue and revenue streams alongside their internal efforts. Please note that even if you do use an indirect sales strategy you should still consider developing a direct sales team if you want to get the best results. What are the advantages of channel selling If you’re hesitant about letting a middleman sell your product or service on your behalf then you not alone.




Giving up control if a partner misrepresents your brand is difficult and there is always a risk of losing brand authority and harming the customer experience. That said there are many benefits to having a partner sell for you. Here are some reasons why companies adopt a channel sales model and we will explore its disadvantages in a later section. Grow your business even with limited internal resources Allowing referral partners to attract potential customers and get your products in front of them can be a quick way to acquire new customers and accelerate business growth. However, other channel sales plans are not always established faster than direct sales plans. Value-added resellers, for example, may take six months to a year to fully onboard and most channel sales partners will require frequent training as the product is developed.