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Value and respect authenticity. A brand campaign for a social issue won’t work if people sense something half hearted. A well-crafted press release is not what they want to see on social media. Be clear about what you want to say, be human and most of all be honest. Patagonia is a great example of a brand that has no issue being very clear on where it stands in terms of climate change and asking people to take action. How Brands Can Take on Social Issues on Social Media . Be well-prepared & trained Taking a stand on social media can be daunting even for global brands with experienced marketing teams especially if it’s in the face of a social media crisis. So, if you’re a digital marketer looking to get your brand’s voice heard, you may need


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