Name around three of the most important

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Call to action example “Discover now”, “Find out more”, “Get the deal”: Urlaubsguru relies on different calls to action, depending on user intentions. Read here how to design a successful call-to-action . 4. Show the user that they can trust you Why should the user buy from you and not from your competition? Give him a good feeling and strengthen his trust in your shop. For example, quality seals, but also references and (positive) customer reviews help . You can also generate trust by introducing your company or your team on an About Us page .


Footer in the online shop A heart for animals – and customers: Zoomalia relies on transparency Special Data and shows rating stars in the footer, refers to secure payment and introduces the managing director and his pet. Don’t forget to show the user the advantages of your offer.  USPs in the header . 5. Make it easier for users to absorb information The famous “F pattern,” which repeatedly emerges in eye tracking studies, is by no means old hat: If you track the eye movements of users reading a website, a shape appears that is reminiscent of the letter F. Users perceive information on the left side of the screen more strongly than information on the right.




Why? Because users try to make it as easy as possible for themselves to enter information on websites and scan texts rather than read them word by word, line by line. It is therefore advisable to place important messages and elements on the left. However, you can show pictures that serve as illustrations on the right. You should also avoid long blocks of text and make it easier for the user to absorb information through short text sections, subheadings, lists and the like, as Kara Pernice from the Nielsen Norman Group explains in the following video.