That is why it is very important

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Known as offline marketing, those communication actions focused on and transmitted from traditional media such as television, radio, press, billboards and other tools that have nothing to do with digital media, since the latter are part of online marketing. -line. And what is online marketing?  It's walking outside the line In less than  years, technology has advanced by leaps and bounds and this can be seen reflected in marketing and the world of advertising communication, one of the sectors most favored by this growth.


Online marketing has taken advantage of the arrival of the Internet USA WhatsApp Number Data and social networks to create innovative strategies, opening the doors to marketing that lives connected  hours a day,  days a year. In just a few years, online marketing has prevailed in companies' communication strategies; And the Internet and social networks have made it possible. Despite this, my personal advice is that you should never leave aside offline marketing, since this is a key in all communication strategies. If you walk on both sides, you travel further.





The advantage is that you can integrate the tools that the two options offer you, to generate compound and integrated strategies with digital and traditional media . If you do it this way, you will surely be able to generate a complete synergy for all the target audiences that consume different media, so those who listen to the radio but do not have social networks will be able to learn about your message and vice versa. That is why it is very important to continue integrating offline marketing techniques and even if you think that the digital world has overshadowed this type of marketing, you are wrong. Many people believe that offline marketing is outdated and applies outdated techniques, but the reality is different.