The heatmap becomes a decision-making tool

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The heatmap for lead generation A good inbound marketing strategy must be able to rely on an optimized website and impeccable UX Design. It’s indeed difficult to imagine converting anyone with a high bounce rate! If certain ergonomic rules are law, each site must be configured according to the objectives it serves. In this sense, heatmaps can be used initially to carry out a usability audit. For example, we could realize that Internet users tend to click on an image, even though it does not contain any link.


In this case, we will quickly stick to the behavior of our users by Chinese Malaysia Phone Number List adding a link to this visual. Or to delete it, if we conclude that it causes confusion among the Internet user. > Read also: How to build a digital strategy? Example of a heatmap on a Bing search engine page Test, test, test Once the optimization avenues have been identified, the heatmaps will allow you to test the different areas of improvement for your site.




No more random experiments or based on unfounded intuitions. to know concretely what works and what does not work. Thanks to scroll depth, you can know how far Internet users read your blog articles, and therefore identify drop-off points. If you notice that only 10% of visitors read the article enough to reach the call-to-action, it is probably time to move it higher up the page! In the same way, the heatmap will allow you to identify the visuals that attract the most attention: an infographic will perhaps be more successful than a stock photo, for example.