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Exactly what happens when you receive unwanted calls from call-center operators who start explaining to you how incredible their offer is, too bad you're not really interested. Download the ebook Even if you are sending useful messages full of educational content, if you send them every single day you could be excessive and annoying in the eyes of prospects and customers. Planning the email campaign is a critical phase because the experience of the users receiving the communications depends on it. Let's now analyze the different possibilities offered by email marketing to stay in touch with your current and potential customers.
Email as educational content It is an email focused on a single topic that is briefly anticipated to intrigue the wedding photo editing service reader and invite him to click on a link for further information or receive other information. The page to which the link is connected is usually an article on the company blog or a landing page dedicated to the campaign. Keep in mind that on average recipients spend to seconds reading a message, so don't spend too much time to avoid running the risk of being ignored.
The number one goal of email marketing is to bring qualified traffic to your site , don't forget that! Newsletters These are emails that contain small nuggets of information, usually or topics at most among those that have been most successful on the company blog. The idea is to offer the best of your content published in a given period depending on the sending frequency requested when subscribing to the newsletter to prospects with the hope that they will continue to interact with the site pages and not lose information important that could lead them to the purchasing decision.
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